About
About
us
us
SmC+ is a leading firm in digital policy strategy, with a focus on Latin America.
We help global tech companies and international organizations surf the waves of Latam Policy Issues, adapting to the challenges and opportunities in each market.
Our unique service, Regulatory Assistance as a Service (RaaaS), enables our clients to overcome their regulatory hurdles in Latin America, by providing deep knowledge on local dynamics to support strategic actions.
Experts in digital public affairs with high-level access to regional decision-makers on public policy and strategy
Brief and visual reports with exclusive insights and primary information to anticipate trends and outcomes
High experience in developing industry narratives and understanding the public agenda of national trade associations and multilateral organizations
About
About
Sebastián
Sebastián
Sebastian Cabello is the Founder and CEO of SmC+. He is an accomplished expert with vast experience driving collective action, public-private partnerships and technology and public policy advocacy in Latin America.
Sebastian founded SmC+ in 2020 that has established as a key provider of policy consulting services to global digital and ICT players as well as multilateral institutions such as the Inter-American Bank (IDB), CAF Development Bank, UN Economic Commission on Latin America, the Latin American Internet Association (ALAI), and the Fiber Broadband Association.
Between 2010 and end-2018, he was Head of Latin America at the GSMA, the global association of the mobile industry, and led the organization’s advocacy activities in the region.
He holds a “Licenciado” degree in Economics and a Master in International Affairs from UC San Diego and has been a Fulbright scholar. He is also research fellow at the Center for Technology and Society (CeTyS) at Universidad de San Andres, Argentina.
Recent
Recent
reports
reports
Proposed Guidelines for a National Cybersecurity Strategy for Mexico
Proposed Guidelines for a National Cybersecurity Strategy for Mexico
Industry White Paper Commissioned by the National Chamber of the Electronics, Telecommunications and Information Technologies Industry (CANIETI) of México, presented at its National Convention in Mexico City on November 2025. It sets out a comprehensive vision to strengthen Mexico’s digital resilience and protect its citizens, companies, and public institutions in an increasingly connected economy.
Building on its role as the leading business chamber for the electronics, telecommunications, and IT sectors, CANIETI brings together industry expertise to outline practical guidelines, governance models, and priority actions for a safer and more trustworthy digital environment in the country.
SmC+ - Canieti - Estrategia Ciberseguridad - 202511 - v1.1.pdf
The document was designed as a contribution from the private sector to inform public policy, foster collaboration with government and academia, and promote a culture of shared responsibility in cybersecurity across all regions and industries in Mexico.
DOWNLOAD - Full report in Spanish (56 pages, 6.3 Mb.), November 2025.
Fundamental Contributions to the Network Fees Debate in Latin America
Fundamental Contributions to the Network Fees Debate in Latin America
Report Commissioned by the Alliance for an Open Internet in Latin America and the Caribbean (AIA LAC), March 2025.
Authors: Sebastian M. Cabello, Diego Ros Rooney, Ariel Riera
ENGLISH and SPANISH versions of the full report as well as Executive Summary infographics (ENG, SPA) available for free download.
AIA SmC+ Fair Share Latam ENG FULL REPORT final.pdfDOWNLOAD - English full report (15.9Mb - 49 pages). Executive Summary (4.2 Mb.)
DESCARGA - Reporte Español (15.9Mb - 53 pags). Resumen Ejecutivo (4.2 Mb.)
Fiber "momentum" in Latin America
Fiber-To-The-Home Panorama for Latin America 2025
Fiber-To-The-Home Panorama for Latin America 2025
The FTTH Panorama for Latin America 2025 report highlights significant growth in fiber optic deployment across the region. By the end of 2024, Latin America and the Caribbean (LAC) reached 77 million FTTH subscribers, representing 40% of households, with coverage expanding to 70% of homes.
The report projects continued growth, estimating 117 million subscribers and 83% coverage by 2029. Key trends include increasing network overlap in urban areas, rising from 1.69 to an expected 1.8 by 2028, driving competition and service quality improvements.
This new report of SmC+ produced for the Fiber Broadband Association Latam Chapter highlights fiber industry achievements and challenges ahead.
Exclusive for FBA subscribed members - 25 pages - February 2026 - By Diego Ros Rooney, Sebastian Cabello, Pablo Quispe and Mauricio Fernández.
Free summary infographic in SPA and ENG download - 5 pages - 2.6Mb
The Future is Fiber: Strategic Foundations for Broadband Network Migration in Latin America
The Future is Fiber: Strategic Foundations for Broadband Network Migration in Latin America
This report commissioned by the FBA explains why fiber optics is emerging as the essential infrastructure for the region’s digital, economic, and social development.
The report combines technical, economic, and public policy evidence to demonstrate the advantages of FTTH over legacy technologies, outlines deployment and financing models, and offers concrete recommendations for operators, regulators, governments, and investors seeking to accelerate the transition toward more efficient, resilient, and sustainable fiber networks.
Exclusive for FBA subscribed members - 41 pages - January 2025 - By Diego Ros Rooney, Pablo Quispe and Mauricio Fernández.
More featured
More featured
publications
publications
Building a Digital Ecosystem of Confidence and Trust
Building a Digital Ecosystem of Confidence and Trust
The report “Construcción de un ecosistema de confianza y seguridad digital” provides a comprehensive analysis of the current state of personal data protection and cybersecurity across the 33 countries of Latin America and the Caribbean. It identifies key challenges such as the increasing frequency of cybersecurity incidents, a lack of understanding regarding the data economy, and significant disparities in regulatory progress among countries.
The report evaluates both the strengths and weaknesses of the region using a conceptual framework that addresses the main areas of cybersecurity and data protection, highlighting the need for greater policy continuity, public awareness, and technical capacity building.
CEPAL Ecosistema Confianza abr25 S2400934_es.pdfFree download publication by UN ECLAC supported by the EU-LAC Digital Alliance edited on April 8, 2025 - 58 pages - 4.3Mb. - Authors: S. Cabello, M. Fernandez, M. Elaskar, M. Pallero, F. Pereira, D. Ros Rooney.
Expert Insight: Innovations, Risks and Sovereignity: Initial Approaches to AI Policy in Latin America
Expert Insight: Innovations, Risks and Sovereignity: Initial Approaches to AI Policy in Latin America
This new Expert Insight Series #5 authored by Ariel Riera, Head of Public Affairs at SmC+ analyzes the progress made by the AI-policy related initiatives made so far in the Latin America's region. From the explosion of bills, inspired being discussed (only Peru and El Salvador have already passed laws), to the public sector attempts to promote local developments.
The brief also highlights the different uses of the term "sovereignity" and foresees four challenges to overcome in the near future.
SmC+ Expert Insight 5 AI Latam (singles).pdfFree download - 11 pages - May 2025 - 2 Mb - By Ariel Riera
The importance of online dispute resolution (ODR) systems to consolidate the growth of electronic commerce in Latin America
This new SmC+ report for Mercadolibre updates the May 2023 original report adding two new countries (Perú and Chile), with new forecasts and a deeper look into upcoming eCommerce challenges that the public sector and Consumer Protection agencies will have to face in the short and medium term.
As traditional consumer dispute resolution systems face mounting pressure, a technological revolution is on the horizon. Online Dispute Resolution (ODR) systems are emerging as a critical and efficient alternative to address the impending bottlenecks in conventional settlement processes. These innovative platforms promise to streamline the delivery of justice by significantly reucing time, costs, and resources for all parties involved. In the face of rapid eCommerce expansion, ODR stands as a beacon of hope, offering a scalable solution to maintain fairness and efficiency in the digital marketplace.
Full report Spanish (September 2024)
Full report Portuguese (September 2024)
Free download - 38 pages - 3.6 Mb (Sep 2024). Authors: Sebastian M. Cabello, Diego Ros Rooney, Ariel Riera
A responsible approach for new digital technologies in Latin America
A responsible approach for new digital technologies in Latin America
This report was commissioned by the Salesforce Latin America and looks into the new approaches to develop and regulate digital technologies that are on everybody's mouth these days like artificial intelligence (IA).
Authored by Ariel Riera, Paula Garnero and Sebastian Cabello, it proposes a customized narrative for the region that needs to leverage its tradition and existing rules on Human Rights that are today contained in the Inter-American system. It also provides examples to make principles a day-to-day guide for developing new digital products.
Finally it proposes 4 lines for future work around trust, knowledge, inclusion and innovation for all stakeholders in order to have a balanced approach to this new opportunity.
SmC+ Salesforce Uso responsable de tecnologias digitales final.pdfFree download - 27 pages - January 2023 - By Ariel Riera, Paula Garnero and Sebastian Cabelllo
Client Success Story: tailoring a global narrative to Latin America
Client Success Story: tailoring a global narrative to Latin America
Salesforce, a leader on embedding ethical and humane use guiding principles in the design, development, and delivery of software and solutions, particularly when it comes to working with data approached SmC+ to position itself in Latam and developing a compelling narrative that can bring together different stakeholders including NGOs. It was successfully launched in early April 2023 together with AS/COAS.
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